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The onset of the 21st century predominantly saw a surge in women engaging themselves in several professions, the possibility of which could be postulated by no one. Especially the field of real estate has seen a massive rise in women’s employment over the recent few years.
The demonetization and the pandemic stirred panic among investors, confining their investment quota to riskless assets. Post pandemic situations coerce our fellow citizens to engage in anything meager as a side gig with their limited time and resources. Here came a plot twist for women to make a massive comeback in real estate.
A profession that could progress only by people doing a hefty amount of tiresome chores turned out to be an excellent platform for women to restart their careers. Vocationally, considering the jobs of a realtor or a broker, women seem to be booming in terms of gain rates in several segments of Indian real estate. Breaking stereotypes and achieving a healthy work-life balance is a commendable aspect here. The female potential is greatly encouraged and recognized by HM constructors as the assertive approach with persistence and empathy enthralled into a job brings the perfect result without leaving any residue of uncertainty.
FEMALE POWER IN REAL ESTATE
The quintessential male dominance in the private sector is viewed to decline as a research study shows that 53% of the realtors in India are known to be women which reached this level in the past few years, close to a decade. Just like the gestures of the worker determine the countenance of an organization, the composed etiquette helps buyers to make well-informed decisions. One would need to acquire the right tools for a workforce to be successful, by learning about modern technologies and keeping them up to date with the changing regulatory norms.
From diving into the mammoth world of real estate constructions to being active in the profession as realtors, women across the globe have dealt themselves in real estate. Although more and more women are getting into the residential real estate space, the population of women in commercial real estate is comparatively low.
But an increasing number of women are diving headfirst into the real estate segment, taking up various roles in design, execution, sales, marketing as well as after-sale service. Some of the leading architects of Bengaluru are women, and so are the designers and structural engineers. Intuitive and driven women are taking up site supervision and execution jobs both in the public and private domains. Women bring a new perspective to sales approaches and some of them are doing wonderfully well in advertising and selling real estate as freelance brokers as well as organizational employees. Even the top management in several companies, including ours, have women in key positions.
As the head of sales and marketing, Manjusrii Manilal rightly points out, “leadership isn’t easy irrespective of gender. As a woman, who binds the family together, she has to keep her loved ones close to herself by creating an ecosystem of people who can support, cheer and guide her when she is on the path of success, or should I call it ‘glory’”.
DIFFERENCE IN INCOME IS A THREAT
The gender gap in the professional space is not something new. Each and every one of us has seen, heard, and experienced this. In the profession of real estate as well, the gender gap poses a massive threat. Women in real estate experience a difference in income. However, in recent years, this income gap has been bridging slowly.
Given the sector is accelerated to moving towards a comeback mightier than its setback over the years, we certainly will continue to behold women taking on leadership roles in all segments of real estate investment more than the world has ever seen before throughout all history.
HM Constructions which is one of the leading builders in the city of Bengaluru is proud to be chaired by a woman. We carry this pride everywhere we go and in our every real-estate project. If you wish to carry forward our woman’s legacy, visit our website now!
Contact us on 8880225555 to know more.