How women can make a career in real estate

Women are breaking the glass ceiling and storming completely male-dominated bastions to excel in their scope of work. Armed with strong qualifications, multi-tasking abilities, and gentle but firm negotiation skills are taking them places. Real estate is one of them. Surprised? Well, you shouldn’t be because statistics reveal that more women are making a career in real estate, once considered an unorganised and totally masculine industry.

Get inspired by women in the industry

Yes, you read that right. According to Housing.com, the sample of the traffic visiting the website for property searches found that women may be as active as men, when it comes to home buying and related decision making. Among the website’s active users, 34% were women in the age group of 25-34 years, as against 32% men in the same age bracket. About 20% men and women in the age range of 34-44 years were equally active on the website.

Similarly, there are more women stepping into the active world of sales and marketing in the real estate industry.

Some young women are increasingly joining their family real estate business to take the legacy forward. Then there are gifted and qualified women like Manjusrii Manilal, GM- Sales, Marketing, Customer Service, HM Group https://www.hmconstructions.com/ – a leading real estate developer, who are immensely successful in the art of sales and marketing, and find great satisfaction in the field that drives them to peak performance with each new project. “Women today have numerous career opportunities in every sphere of real estate. You can choose to be an Entrepreneur, Architect, Civil/Structural/MEP Engineer, Interior Designer, Legal Counsel, Valuer, Broker, Interior Designer, Facility Manager, Broker or a professional in Sales, Marketing, Finance, Technology, and more. Be it residential or commercial real estate and the various sub-categories in it, today women don low, mid and top positions in many of the companies,” she shares, adding “Real Estate has become one of the most formidable and potential career opportunity industry that is globally recognized. If you have the drive, determination, persistence and the zeal to experience ‘never-a-boring-day” then it’s the industry to be in. With Real Estate in India being at a threshold of a very interesting and equally challenging dynamics, there can be no opportune time than today to make the best of the fresh waves of the revolutionary policies, standards and developments that India is witnessing.”

Get the qualifications

Ever since real estate became more organized, there is now scope for you to earn the right qualification and equip yourself with the right set of skills that this demanding industry needs. Having a degree, diploma or certificate in real estate management gives you an edge over the rest when you apply for a job with a real estate firm or even want to launch your own realty company.

You are indeed fortunate that India offers a whole lot of courses in real estate management. Check online to see which course suits you best since the property industry has a range of options in residential and commercial real estate to offer. You’ll find variety of courses that range from investments, financials, leasing, sales and marketing, etc.

Get clarity

You must be clear about which role in the property sector will suit you best, especially if you plan to work with a real estate company. You can choose to be in the exciting frontline sales and marketing department or even the client servicing one. You must hone your skills and aptitude to know the project you are associated with, with extreme precision. If you have exceptional convincing skills, selling the homes is the job for you. If you are good at troubleshooting and handling a flood of queries, you’d do well in client servicing or after-sales. If you can, try and read up the job description that comes with each of these roles.

And if you are clear about charting your own path as a real estate agent, you must first understand what you are getting into and be prepared for how time-consuming it can be.

Get the knowledge

While you’ll definitely learn the ropes when you enroll for a course, for those of you women who have the skills and the drive to make a career in real estate without the qualifications, here’s what you need to gear up with:

• Read up a lot about what’s happening in the real estate industry. You must understand that this sector is highly dynamic and can be impacted by market conditions and the economy. So, you must be prepared for all the highs and lows.
• Learn all the real estate jargon and what they mean. For example, you must know how ‘square feet area’ or ‘square metres’ is calculated and what term such as ‘carpet area’ and ‘built up and super built up’ mean. These are just a few examples. There’s a whole lot more to learn such as the Guidance Value of a location, as well as the legal documentation that include Sales Deed, Sales Agreement, Encumbrance Certificate, etc.
• Research the regulatory authorities and their roles in the property sector of each city, such as BBMP, BDA, RERA Karnataka, CREDAI, etc. See how you can be a member of the real estate agents board such as NAR and also register with RERA to give you more credibility.
• Do your homework on the prevailing rates of commission that real estate agents can earn from established developers. In fact, large real estate organizations of repute, such as HM Constructions https://www.hmconstructions.com/ value their partners and reward them handsomely through loyalty incentives and schemes.

The Indian real estate market is on a boom and this is the opportune time for enterprising women like you to make a career in it.

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