How homemakers can earn extra income from real estate
The real estate industry is no longer the male-dominated sector that it was a few years ago. Just like the way women have made strides in all sectors, they have begun to make their presence felt in property matters too. Right from running real estate firms and taking over the skyline with their landmark architecture as architects and interior designers, they are also heading realty firms as qualified real estate agents.
Yes, you heard it right. Women realtors are shaping the real estate industry like no other, thanks to their ability to skillfully manage labour and infuse transparency into the once-unorganized industry.
Taking a cue from them, a set of homemakers too are trying their hand at selling and buying property for exclusive clients. That too from the comfort of their home. So, how are they doing this, and if you are a homemaker, how can you dabble in real estate to earn extra income?
Here are a few ideas from HM Constructions, https://www.hmconstructions.com/ one of the trusted real estate brands in Bengaluru.
Residential, commercial, or land
Right at the beginning of your foray into the world of realty, you will need to decide on which market you’d be comfortable dealing in. If you have worked in a company before, you’d have some inkling of how office functions and how the new co-working spaces work. Then you could work wonders in dealing with commercial spaces. If you think you already know a set of home-seekers and a couple of leading developers like HM Constructions, you could directly plunge into residential property.
Do your homework
Armed with your laptop, computer or smartphone, it is possible to study the industry in the city or cities of your choice. If you have lived in more than one city and know the topography and hence the real estate markets in those locations, you will be all the more confident of doing a better job and earning more. Glean extensive knowledge about the real estate scenario in newspapers, television channels, and even real estate research portals. Go through real estate portals advertising properties as well as those of developers who have their projects featured on their respective websites. Make a list of all the prevailing rates in those locations as well as those offered by the developers.
Learn about the commission
By now you must be quite industry-savvy to know that real estate agents earn a cool 2% commission on each property sold. However, some premier developers like HM Constructions value the contributions of their sales partners and real estate agents who collectively contribute to almost 30% of their sales of apartments and 90% of leasing of spaces across their portfolio. They have a rich Rewards & Recognition scheme for their channel partners and HM continues to grow strong relationships with a large network of agents and brokers globally, adding more than 650 new members so far this year.
“We are pleased to continually run incentive schemes to recognize their achievements and reward them for their incredible contributions to HM’s success. As an aspiring market leader, we believe in building and maintaining long-term relationships with our partners who are core to our eco-system and our success,” says Manjusri, Head/GM- Sales & Marketing at HM Constructions.
Partner with a trusted real estate brand
The brand name matters because of the years of success built on customer trust. This is the reason you must choose your real estate partner wisely to sell the properties developed by them. Don’t forget to visit each property to check out the amenities that have been mentioned on their website because you will have to market it to your homebuyer. Discuss all the terms and conditions with your developer brand partner to avoid any misunderstanding after you’ve signed on the dotted line.
Build your network
As soon as you decide to get into the business, spread the word around in your close network of friends and relatives so they know they can contact you first if they ever want to buy property. Ask them to pass the message around in their networks. Word of mouth is indeed a powerful medium. You can later begin advertising professionally.
Get social media savvy
Put your business out there for all to see. Get onto all forms of social media including blogs explaining what you are doing. Host a webinar or even make a presentation of the properties you are selling so you have a wider reach.
Learning the skills of a real estate agent and setting up your own firm at home is an exhilarating experience. So whether you are a homemaker or a woman who wants to get into reality, the industry is flourishing and waiting for you to make your move!
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